So, by awakening positive emotions in a person through a narrative, the listener tends to more easily believe what you say. And that's not all. Oxytocin also generates empathy with the protagonist of the story. Which makes us identify with the situations and emotions he goes through. And this is the second way storytelling is valuable for your business. Stories generate identification It's natural, when reading a book or watching a movie , to hope that the protagonist achieves his goals. If you watched Titanic, you probably wanted Jack and Rose to save each other and be together in the end. This sensation happens because of the release of oxytocin in the brain, which generates identification with the main character of the story.
Furthermore, this hormone is essential for creating relationships. And the fact is that if you want to have a successful business, you need engaged customers , people who have a relationship with your company and trust it. To achieve this, you
Phone Number List can tell an engaging story, make your audience identify with the main character and, in doing so, generate empathy for your brand. Think with me. If you know the story of who created a certain product , know a little about that person's origins, the difficulties they went through and why they have a business today, the chances are that you will trust them. In some cases, you can even identify with the situations the entrepreneur went through and awaken the similarity a very powerful mental trigger .

In this way, storytelling helps you win new customers with the potential to become ambassadors for your brand , because they believe in the reason why your business exists. Stories can influence purchasing decisions At the time of making a purchase decision , a person's limbic system is working at full tilt. Maybe you don't know exactly what the limbic system is or what it's for. But basically it is the emotional part of the brain.